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June 29 2010
Creating cultural change
O'Reilly Radar - Insight, analysis, and research about emerging technologies.
At Velocity 2010, John Rauser presented four funny and powerful examples of cultural change, from a campaign at his office to get people to fill the coffee pot after taking the last cup, to an award winning advertising campaign. This talk explains how to "sneak past people's mental filters" and make things happen.
