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May 22 2010
September 06 2009
On the predictability of Search Trends (Google Research Blog)
Having predictable trends for a search query or for a group of queries could have interesting ramifications. One could forecast the trends into the future, and use it as a "best guess" for various business decisions such as budget planning, marketing campaigns and resource allocations. One could identify deviation from such forecasting and identify new factors that are influencing the search volume as demonstrated in Flu Trends.September 03 2009
Google Insights for Search
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.
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